Bose Corporation, a well-known audio equipment company, has announced that it will be closing all of its retail stores in North America, Europe, Japan, and Australia. The company has stated that the decision was made as part of its strategy to focus more on e-commerce and other sales channels.
According to the company’s statement, Bose’s online sales have grown significantly over the past few years, and they expect this trend to continue. By closing its physical retail stores, Bose aims to streamline its operations and better serve its customers through digital channels. The company has assured that it will continue to provide support for its products through customer service and its website.
The closure of Bose’s retail stores is expected to impact around 119 locations worldwide, and it is estimated that approximately 800 employees will be affected by the move. However, the company has stated that it will offer outplacement assistance and severance to those affected.
It is worth noting that Bose’s decision to close its physical retail stores comes at a time when many other retailers are also shifting towards e-commerce due to the COVID-19 pandemic and the changing retail landscape.
Bose products are carried at Amazon, Best Buy, Target, Apple stores, other third-party retailers, and on the company’s own website.